Yahoo! and Microsoft feels the only way to win market share and search is to change the playing field and do things differently...
IMHO, this is so not going to work. People use search engine to find relevent links to website that contains information that they need.
If we were to look for
Restaurant reviews - hungrygowhere.com
Movies review - imdb.com, wikipedia.org
Maps - maps.google.com, maps.live.com, (local) gothere.sg
News - bbc.co.uk, channelnewsasia.com, sinchew.com.my
General information - wikipedia.org
It is hard (if not impossible) for a single website to provide all the different type of information that users need. That is also the main reason search engine exist - to help users consolidate and filter all these websites, so that user can find the all the relevant links in a single place.
Google remains at the top search engine today because of its fast and effective search engine. Besides, there smart processing of users' search input, e.g. automatically display currency conversion, math calculation, word definition, news, videos, image result, makes the search engine more lively.
For me, what I like about Google Search is its clean design and the accuracy of search results (which other search engines cannot achieve).
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